So it is no surprise that browser based typography for similar things like equations has taken longer to implement than hyphenation problems, which are also only partially solved for web typesetting.
One of the reasons for this setback are TeX technologies, like LaTeX, who have had a hold over digital typography for some time. Computer enthusiasts love LaTeX because it is typesetting that uses math and was invented by its arch deacon - Donald Knuth. Knuth developed TeX because he saw "the whole business of typesetting was being held back by proprietary interests" - a very laudable position. But while TeX aimed to open up the world of typesetting 'to anyone', it failed due to the requirement of a well flexed math brain.
So a situation similar to the wiki mark up vs WYSIWYG editor debate resulted for typography. Wiki mark up was invented by Ward Cunningham because writing HTML was slow and difficult. When WYSIWYG editors came along, the old guard wiki wizards argued that wiki mark up was still quicker. "Just teach them wiki mark up!" they cried. Those cries are still heard today, but fading fast. WYSIWYG editors are easier and require less introduction for new users. But the problem is sensitive because LaTeX loving developers need to build non-LaTeX solutions for the rest of us that just want to get online, point, click and type.
We are making good progress with this so far, and look forward to showing off some more results soon.
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